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Paid Search Basics | Do the Right Thing
TWENTY YEARS AGO, well before paid search, SEM, online marketing or Google was even a consideration, Spike Lee released his film Do The Right Thing. I have been an admirer of Spike and his work so now,...
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A Search Engine Marketing Guide to Goal Setting & Results
ONE OF THE challenges I find most frustrating in paid search and search engine marketing is the task of goal setting. Goal setting in an environment that has the capability of becoming unstable rather...
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Top 5 Considerations for Implementing a Social Media Strategy
THERE ARE PROBABLY a brazillion opinions about the topic of implementing a social media strategy written every day. I attend a lot of networking events now were I typically meet small business owners...
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